Ecommerce Should be EZ

Anti-Spam Policy and Practice

Ezine Designer has a no tolerance spam policy. Our customer support team actively monitors large import lists and emails going to a large number of subscribers. We will immediately terminate our relationship with any customer who tries to use Ezine Designer to send spam.

To report a suspected violation of this no-tolerance policy, please contact us at abuse@ezinedesigner.com.

Every email we send should contain a mandatory unsubscribe link. If our customer removes or disables the link in any way, we will promptly terminate the customer's account.

What is Spam?

Spam is unsolicited email also known as UCE (Unsolicited Commercial Email). By sending email to only to those who have requested to receive it, you are following accepted permission-based email guidelines.

What constitutes a preexisting business relationship?

The recipient of your email has made a purchase, requested information, responded to a questionnaire or a survey, or had offline contact with you.

What constitutes consent?

The recipient of your email has been clearly and fully notified of the collection and use of his email address and has consented prior to such collection and use. This is often called informed consent.

Isn't there a law against sending Spam?

The federal anti-spam law went into effect on January 1st, 2004 and preempts all state laws. While this new law will not stop spam, it does make most spam illegal and ultimately less attractive to spammers. The law is specific about requirements to send commercial email and empowers the federal government to enforce the law. The penalties can include a fine and/or imprisonment for up to 5 years.

How Ezine Designer protects you from sending spam

Ezine Designer is a permission-based email-marketing tool that follows the strictest permission-based philosophies:

• Communication - Your Ezine Designer registration page already states why you are collecting the site visitor's email address, how you plan to use their address, and that you are following the embedded privacy policy. Additionally, by accepting our license agreement you have agreed to use only permission-based lists and never to sell or rent your lists.
• Unsubscribe - Every email generated from Ezine Designer contains an unsubscribe link which allows your subscribers to opt-out of future email campaigns and automatically updates your subscriber list to avoid the chance of sending unwanted emails to visitors who have unsubscribed.
• Identification - Your email header information is correct because it is pre-set for you by Ezine Designer. Your email campaign's "From" address is verified and already accurately identifies you as the sender.

What is not Spam

• An e-mail message is NOT spam if the recipient in anyway requested email be sent to them from the sender or the sender's organization.
• Anytime an organization sends a mass e-mail message to one of its customers, it is NOT spam provided that the organization offers a way for the customer to opt-out of future mailings and that the customer did not previously opt-out.
• An e-mail message is NOT spam when sent to recipients who agreed to receive information or promotions from a partner organization (as long as there is a clear opt-out option).

How to protect yourself from Spam: Take the Spam Test

1. Are you importing a purchased list of ANY kind?
2. Are you sending to non-specific addresses such as:
       sales@domain.com, business@domain.com, webmaster@domain.com, info@domain.com, or other general addresses.
3. Are you sending to distribution lists or mailing lists which send indirectly to a variety of email addresses?
4. Are you mailing to anyone who has not explicitly agreed to join your mailing list?
5. Have you falsified your originating address or transmission path information?
6. Have you used a third party email address or domain name without their permission?
7. Does your email's subject line contain false or misleading information?
8. Does your email fail to provide a working link to unsubscribe?
9. Are you failing to process any unsubscribe requests that come to you via a reply to your email within 10 days or the request?

If you have answered YES to ANY of the above questions you will likely be labeled a SPAMMER. For more information visit The Coalition Against Unsolicited Email (www.cauce.org).

Our "Slam Spam" Campaign

To help fight spam, we've build some tools for webmasters to stop spam-spiders from harvesting emails. See our Slam Spam campaign and our email-hiding Anti-Spam-Tool. Both campaign and software are free.